Archive | March, 2010

The launch of Conversation Media

14 Mar

The launch of Conversation Media
Conversation Media... what's the deal?

Conversation Media... what's the deal?

Yesterday was an important day for me, with the launch of my new venture, Conversation Media. I thought I might as well give a bit more background to how this affects me and my current job, as a lot of people seem to be drawing conclusions that aren’t all that correct.

I’m currently employed full-time as an SEO Executive for a fairly large online travel group. This is an in-house position, and from Monday – Friday, 8am – 5pm, I’m there. That’s my focus, and that hasn’t changed.

I feel that there’s a lot more that I can offer to SMBs though, and I’m really keen to share my knowledge with businesses looking to engage and communicate with their customers online. Which is where Conversation Media comes into it.

Conversation Media was really just a name that popped into my head one day. I’d been feeling slightly… well, unsettled. I knew that there was something more out there for me, something more that I could offer. I’ve been through this once before, when I launched Elite SEO.

The problem with Elite SEO, as I see it, is that SEO is changing.

While there will always be a need for good search engine optimisation, I feel that straight SEO as a standalone service is on its way out. Simply put, a lot of what most people would call “SEO” is now becoming a process that can mostly be automated. And I’m watching that happen, right in front of my eyes.

So I took a step back, and took another look at exactly what had got me interested in SEO in the first place. And from that objective distance, I managed to realise that it wasn’t strictly “SEO” that I’d fallen for, back in the day… it was the marketing side of things. Online Marketing. I mean, it’s right there in the name, isn’t it?

And the bit about marketing that I love? Communicating. Establishing that connection between a brand and its customers. Helping them grow closer together, and form a relationship.

Entering into conversations.

And there it was. Conversation Media.

So Conversation Media is now my freelance venture, where I offer my SEO copywriting and social media marketing services to SMBs, or – quite frankly – anyone who needs help engaging their customers online. And while I’d one day love for this to be my sole employment, for now it’s an additional source of income supplementing my current in-house SEO position. After all, there’s 24 hours in a day. I intend to use each and every one.

So, if this sounds like something you’d be interested in… why not get in touch?