Thanks to Run Level Media, you and I can watch Chris Brogan’s recent presentation at New Media Atlanta. It’s just over an hour long, but well worth a watch if you’re working in-house and at all interested in “selling social media to the higher-ups”. Below, the video embedded…
Some of the highlights, for me? (times are approximate, blip doesn’t exactly cater to those looking to jump to a certain time point in a video)
– 7m30: Chris mentions a brand who “dedicates” “50% of one person, and 3 interns to managing their social media presence”. This situation just resonates with me. I’m glad to hear others are in the same boat. The cost of the fallout of only allocating a makeshift resource could be far more than paying a full time wage. Just sayin’ is all.
- 16m30: “We’ve all been in the bullhorn business. It’s time for the telephone”.
- 19m20: “Not every company has to blog. Not every company has to be on Facebook or Twitter. Stop saying that”.
- 21m35: Don’t get too caught up in these “games” (facebook, twitter, blogging etc). “It’s all chips. When you get a win in these games, pick up the chips and bring them to the next table. Stop playing the little game”.
- 26m30: “Be at the elbow of every deal… You know who gets a lot of business opportunities? The person who is known for connecting people”.
- 30m30: “Give your ideas handles… make it easy for other people to pick your ideas up, and make the their own ideas” (something I’ve discussed before)
- 45m00: Bring ROI back to a $ amount. Don’t fall into the “shiny sword” syndrome.
Q & A Section
- 49m00: “How do you stand out when everyone is shouting ‘Look at me, look at me!’? Don’t be the same. Say, ‘Look at them’ (connect people) or ‘Look at this cool thing I made that is going to benefit you’.”
Those are just a few of many highlights, but I’d really suggest watching the whole thing of you have the hour to spare. You won’t regret it. While there were a few points (particularly how to demonstrate ROI) that I wish had been devoted more time, but you take what you can get, y’know?